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White Paper on small business and the global supply chains


SMEs and the Global Supply Chain

The position of California's small and medium-sized enterprises (SMEs) as important contributors to the state's balance of trade is threatened by recent changes in the broader trade environment. These changes include elimination of state programs to provide public assistance to promote exports, along with changes in the trade and regulatory environments of the SME.

But California's small business community can still be competitive if it begins to focus energies on building excellence into its supply chain logistics processes. While developing an effective global supply chain logistics capability, e.g. meeting precise delivery times, reducing inventory to sales ratios, providing total landed cost quotations, is challenging for the typical SME with limited experience in cross-border trade, there is reason to be optimistic.

Judging from the experience of a few small U.S. firms that are beginning to understand that product quality and supply chain capacity are two sides of the same coin, global sales can expand and costs contained through well planned logistics strategies. This paper tells us why the State of California should reopen a version of its trade and investment office that was closed in 2003.

This time, though, instead of focusing almost exclusively on product promotion, the new office should assist SMEs in developing logistics processes appropriate for their various product lines. Such a program would help insure that thousands of the state's best companies remain competitive long into the 21st century.

Advertise on TradePort

Advertising Rates

TradePort has been a leading public-private sector global trade promotion website for California and the global business community since 1996. TradePort is owned by the Los Angels Chamber of Commerce (LACC) and the Bay Area Council Economic Institute, and managed by the Monterey Bay International Trade Association (MBITA).

  • TradePort is now offering exclusive banner advertising on its website ( for selected companies.

  • TradePort is supported by 40 full time global trade promotion centers called the California Trade Partners (CTP) who represent over 60,000 small to mid-sized importing and exporting enterprises located throughout the State.

  • TradePort is also home to California’s first global trade statewide intranet, the TradePort Collaborator, designed to leverage the CTP resources on a statewide basis to provide more effective trade promotion services to the California and global marketplace.

Visitor Profile

TradePort web visitors are an extremely targeted group of businesspeople involved in some aspect of global trade seeking information, opportunities, products and services.

• Corporate Executives and business owners

• Exporters and Importers

• International Traders and Agents

• Insurance Underwriters and brokers

• Banks and Financiers

• International Lawyers

• Educators and Students

• Ocean carriers and airlines

• Custom Brokers and Freight Forwarders

• U.S. & State Government Employees

• Foreign companies and Government agencies

Web Visitors to for the Latest 6 Months

• Total Visitors: 62,754

• Unique Visitors: 53,306

• Page Views: 156,276

• Average Pages per Visit: 2.49

• 35% Foreign Audience

Advertising Rates and Specifications

Home Page – Center Column Banner ad Size: 120 X 120 Pixels

Format: Gif, File Size: less than 10k

$1400 for 3 months or $5000 for one year

Column Banner Ads: Click on any topic in TradePort and see your banner ad in the right hand column

$900 for 3 months - $3000 for one year.

The California - Spain Initiative

Joint initiatives

TradePort and the Foreign Commercial Service in Spain have launched an online service to help California companies increase exports to Spain. We have many industry reports available and direct one-on-one consulting to help you take the first step in exporting to Spain.

Spain Industry Reports - Free!

THE CALIFORNIA-SPAIN TradePort Partnership

View the World Trade Week Events Calendar for information about upcoming California Global Trade events.

TradePort is sponsored by:


TradePort is managed by the Monterey Bay International Trade Association (MBITA)    

MBITA is a nonprofit organization based in the Monterey Bay Region of California and provides trade promotion services to businesses of all sized in California, U.S. and foreign markets.


Bay Area Council Economic Institute develops, analyses and implements programs to strengthen the San Francisco Bay Area's competitive economy and quality of life.

LA Chamber of Commerce serves as the voice of business for the Los Angeles area, helping its members grow and promoting collaboration.


TradePort Administration
Ph: 831-335-4780
Fax: 831-335-4822
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